A regular flow of incoming leads is necessary for the success of any business. Leads are semi interested or interested people in the product that you are selling. Without leads, you are likely to have minimal customers and thus, minimal income. Even a company with the best salespeople will struggle if they do not have enough leads coming in to be sold to. Auto dealerships rely on auto dealer leads to show their inventory to. The following are great ways to obtain leads to grow your business.
Provide current customers incentives to refer Many businesses rely solely on their current customers good word. Each one of your customers comes across numerous people throughout their day. A few of these people are also likely to ask them about their new vehicle. If you provide your current customer with an incentive to recommend your business, they are likely to bring up your dealership when talking about their new vehicle. This is one of the most popular ways to gain automotive leads.
It is, however, very important to also ensure that your current customers are extremely satisfied. If they are not happy with their purchase or the service that they received at the dealership, they are not likely to recommend the business, even with incentives. Companies who request feedback or survey completions can find how satisfied or unsatisfied their current customers are with their services.
Internet leads In today?s highly technological times, people use the internet for everything. If they want to try a new restaurant, they look online.If they are looking for a new vehicle, it is highly probable that they are looking online first. Your auto internet leads will come from your availability of inventory online and the overall ease of your webpage. Customers who can request more information online turn out to be great automotive leads.
Easy phone information One area that many dealerships lack in is the ability to answer questions and connect with customers over the phone. Most customers are immediately encouraged to come in for answers, which can quickly turn a customer away. Customers may be hesitant to come into the dealership where they may experience high pressure sales. Providing friendly assistance and a referral to the web page can actually turn customers who do not like high pressure sales into great auto sales leads.
Social media communication Social media is another often overlooked form of automotive leads for auto dealerships. Many potential customers will be on social media and it can be a great way to non aggressively communicate with them. When a customer follows a dealership before they need a new vehicle, they are more likely to visit that dealership when they do need one. It is also a great way to communicate deals and incentives to potential customers.
Offer special financing for auto leads There is another large market of customers who are worried about obtaining financing. Special finance auto leads provides financing to customers who may be more risky. Subprime financing interest, for example, generates $10 billion in annual revenue. Approximately 46% of people are financing their vehicle, making this a great way to obtain additional automotive leads.
Most subprime customers pay higher interest rates in return for an auto loan. Over the length of a long loan, the interest charges can be substantial and very profitable for a business. The average duration of a new car loan rose to a record 66 months and a record 62 months for used cars, as lenders wrote more five year, six year, and seven year loans so that buyers could afford the monthly payments on vehicles that have grown more costly.
Many years ago, a dealership simply had to open up shop and start selling their inventory. However, today?s dealership market requires more marketing and more communication with customers for auto loan leads. Auto dealerships need to find alternative and less threatening ways to obtain auto leads to prevent them from going to other dealerships. Internet and social media communication are just a few of the latest, but effective lead trends.
